Social Media Marketing / Management
Social Media Marketing / Management
Supercharge your brand with social media
Social media is bigger than ever. And its not going away any time soon. If your target audience is hanging out on Facebook, Twitter or Instagram, then you need to have an active presence. By harnessing the power of a social media, you can actively promote your companies products and services, maintain relationships with your customers and enhance your brand image and reputation.
experts in social
media management
Identifying your target audience on social media can be challenging. Maintaining it can be time consuming. Our team of experienced social media experts can help take your social media presence to the next level, driving engagement and increasing your reach.
At Digivark, we know that social media marketing is about more than just posting content. It’s about building a community of engaged followers who are excited to interact with your brand and share your message with their own networks. That’s why our social media services are designed to help you create a social media strategy that is tailored to your target audience and optimised for maximum impact.
Social media
service options
It can be difficult to know which social channels are best suited to your business and that’s why we really hone in on your target demographic. By helping to develop your customer personas we’ll be able to identify exactly where your audience is most active.
Facebook is one of the biggest and most powerful marketing tools in the world. With over 3 billion active daily users, the vast data points collected allow for businesses to create highly effective and targeted marketing campaigns to get you in front of the right people at the right time. As a leading social media agency in Shrewsbury, our team understands the complexities of setting up social campaigns and how to turn your readers into buyers. Regardless of your budget, we'll help you achieve your goals.
Having followers on Facebook is great. But persuading them to read and engage with your content is time consuming and takes years to master. Facebook content marketing is the process of creating and posting specific content that not only captures readers attention, but also encourages them to share it among their networks. Using a mixture of blog post links, video, images and written content, we help you maintain your reader base and generate new customers.
Ever wondered how Facebook knows when you've been searching for particular products or services? Retargeting ads is a functionality enabled by Facebook to help attract customers that have previously shown an interest in your company, products, services or marketing materials. By using Facebook's dynamic retargeting pixel, we can actively target customers that have shown previous interest in making a purchase with similar product listings on Facebook. As a forward thinking agency, we use all the latest tools and technologies at our disposal to ensure our clients are getting the best ROI on their socal campaigns.
Purchasing habits are changing and the adoption of social platforms such as Instagram have given rise to a new way of marketing. Many customers nowadays are more interested in what you have to show them rather than what you have to say to them. Instagram is one of the best platforms out there to showcase images of your products along with infographics and even videos. Knowing what your target audience is likely to engage with is the hard part. That's where we come in.
LinkedIn is a well known, and well used platform aimed at professionals. While its not as big as some of the giants like Facebook & Instagram, it does open doors to a new kind of customer. Since LinkedIn is aimed at professionals, they are usually seeking more in depth information from industry leading authoritative figures. Capturing the attention of LinkedIn users has the potential to transform your company, so knowing the right content to post is essential. Using a social media professional will help perfect your marketing strategy across multiple platforms.
Benefits of Social media
social media is an
essential marketing tool
An active social campaign humanises your company, makes you more approachable and keeps you in the mind of your customers and prospects. Its your opportunity to engage your audience, maintain relationships and build trust among your following. The benefit? Higher conversion rates for future sales of course!
Increase
Brand Awareness
There’s nothing quite like social media to get your brand out there. A social media campaign will greatly increase your businesses visibility and reach.
Get More
Inbound Traffic
As your brand & promotions gain greater visibility, inbound traffic is boosted as content gets shared through the networks & expands your reach
Audience
Targeting
Social Media Platforms collect a lot of data! That allows you to laser target the audience you want to reach out to and makes it ideal for promoting products, services & events.
Reach the right target demographic
Precision advertising with social media
One of the great things about social media is vast amounts of data that’s at our disposal. And we do mean vast! Understanding it in a way that can benefit your brand and maximise your marketing ROI is a different story entirely. Our team is well versed in utilising a range of social media platforms to really hone your campaign performance and maximise your return on investment.
Remove the need for identifying your audience, understanding their behaviour, creating targeted content and then analysing the results. Digivark is one of the leading social media agencies in Shrewsbury, and we’ll happily do that for you! Our campaigns are structured to meet the individual goals of your business. We’ll even integrate your social strategy into your long-term digital advertising strategy using a combination of our social media, SEO, content marketing and PPC.
Social Marketing FAQ's
Frequently asked questions
Want to know more about Social Media marketing Services? Check out some of our commonly asked questions here and if you cant find the answers you need, or would like to know more, simply get in touch.
Social media marketing (SSM) is the process of using social media platforms to share information in order to build a companies brand, increase sales and drive web traffic. In addition to being great platforms for engaging your existing customers, social media also helps you reach new ones. What's more, social media platforms have a range of purpose-built data analytics which allows a business to track the success of a campaign over a given period, and provides valuable insights into consumer behaviour.
The power of social media marketing is driven by the vast user base of the social media channels themselves. Social media giants such as Facebook dwarf most other online platforms when it comes to active users. This provides a haven for online marketeers to promote products and services to very specific target audiences. The 3 core areas that make SSM so powerful are connection, interaction and customer data.
Social media provides a direct line of communication to a specific target audience, so its important to have an authoritative presence on the platforms where your customers are hanging out. By engaging an audience through posts, images, video, messages and comments, businesses build a deeper connection with their loyal customers which helps to better understand their future needs and preferences.
Posting on social media is all about staying fresh in the minds of your audience. You need to strike a balance between being fun & engaging to just damn right annoying! Social media experts recommend posting 1-2 times per day on Facebook which has proven to grow followers up to 4x faster than posting once per week. The actual sweet spot for post frequency will also depend on your audience insights and when they are most active on social media.
The price of a social media campaign is unique to each business and their marketing goals. Smaller businesses wont have the same budgets as larger organisations but still need to have a social presence which extends from what they are able to achieve on their own. The frequency of the campaign, whether it includes paid ads, the target demographic and the scope of the industry will all contribute to social media marketing costs and is why they vary greatly. Its recommended to get a proper proposal from a social media marketing agency who can assist in preparing a broad scale marketing plan for your business.
Lets get to it