Powerful Digital Marketing
Powerful Digital Marketing
maximise your ROI from google advertising
The meteoric rise in search advertising giants such as Google has helped even the smallest companies to become international success stories, all through the power of digital marketing. With the ability to fine tune your target audience, even a small investment can pay dividends. However, Google don’t make it easy, so if you want to avoid wasting your marketing budget in one day, its best to call in the pros.
Turning clicks into customers
Pay per click campaigns need to be well structured and effectively managed. Our PPC specialists have fined tuned the art of maximising your ROI by reducing costs and increasing conversions. Simply right? Well, not exactly. We first need to understand your target audience, analyse keyword volumes, generate sales copy and split test different approaches. We’ll then take steps to ensure your ads are placed in front of the right people, at the right time.
To further improve the return from your investment, our Google Ads specialists will optimise your campaign for the best fit keywords. We’ll make your PPC budget work harder, and by continually optimising your campaign, we aim to lower your cost per click (CPC) while increasing your click through rate (CTR). That means you’ll pay less per click than your competitors.
Google paid ads options
There are a few different options when it comes to paid Google ads. Which one(s) is right for your ads / products will be determined when we evaluate your campaign, business goals, budgets and target cost per acquisition (CPA).
Display ads run on the greater display network. This network contains literally tens of millions of websites that run Google Adsense. These ads show up as banner ads, in the page sidebar or woven into the body of the content on the webpage. Because this type of Google ad appears within a page a user is trying to read, they can be somewhat annoying. However, since publishers are paid to display these ads on high traffic sites, they can be good at reaching your target audience.
Best for: Building awareness to new markets across content formats
Search ads are text based ads that resemble organic listings in the SERP's. A search ad contains all the usual elements such as as a website name, URL, favicon, page title and meta description. Google identifies these as "sponsored" results and advertisers pay to have them displayed prominently at the top of the page. How frequent your ads appear and in what position, largely depends on your daily budget and cost per click (CPC) that you have set in the Google ad manager. Since Google is the primary search engine for internet users, this type of ad is by far the most popular and has the highest ROI.
Best for: Promoting webpages related to targeted keywords
Businesses with a localised product or sevice to sell can make sure of Google's local service ads and can contain Google badge statuses. Because of this, Google needs to the advertiser. Google badges include "Google Screened", "Google Guaranteed" and "Licence verified by Google". Local businesses that use local service ads get their business listed on Google Maps and in the top of related search results in the SERP.
Best for: Advertising geographically-specific products or services to localised leads
Video ads are hosted on youtube and play primarily on youtube before, during and sometimes at the end of the content. Where they play is an entirely different story. Youtube ads fall into 6 formats; "skippable in-stream ads", "non-skippable in-stream ads", "in-feed ads", "bumper ads", "outstream ads" and "masthead ads". The great thing about youtube ads is that they can also feature beyond google properties through the video partners network. Obviously the cost involved in creating video ads is considerably more than text based ads, however, video ads have proven to convert extremely well.
Best for: Promoting video content or reaching highly engaged users with dynamic video ads
What are the next steps?
our google ads
management process
01.
02.
03.
Strategic Planning
We’ll make strategic plans for your campaign & make suggestions on the best methods that will produce the highest ROI.
Campaign Execution
Report & Monitor
All our ongoing decisions are backed by your campaign data which can be viewed in your monthly reports.
Invest in the Future of your business
reach the right people in the right places
Google Ads is a hugely powerful marketing channel, but getting it right doesn’t come cheap. Now, even though there is an investment involved in using a PPC management company however, the long term benefits should not be ignored.
A well executed Google ads campaign boosts the amount of high quality, relevant traffic that flows to your site. This is an extremely valuable SEO signal which in turn helps your organic rankings. We put you in front of the right people, at the right time and once your comfortable, you can increase your ad spend and upscale your campaign for an even stronger return on your investment.
Google Ads Management FAQ's
Frequently asked questions
Want to know more about Digivark’s PPC & Google Ads management services? Check out some of our commonly asked questions here and if you cant find the answers you need, simply get in touch.
There is no such things as a "passive income" when it comes to running Google Ads. The evaluation of campaign data, optimisation of keywords, ad copy and testing all needs to be done on a continual basis. That's what Google Ads Management is. Many businesses either don't have the time to spend in the backend of Ad manager or simply don't posses the skill or experience required to make the most of their Ad budget. That's where Digivark come in. We'll take control of your campaign by optimising your ads so we reduce cost per click (CPC) and increase click through rate (CTR)
Since every campaign is unique, we don't give specific timeframes to our clients regarding ROI. With many different factors at play, it can take anywhere between 3-6 months for a campaign to be matured and running at its best. On the flip side, some campaigns see immediate success. Its essential to recognise that during the initial stages, Google is still learning, gaining insights into your ad campaigns and providing engagement data. Its this data that helps to fine tune the campaign as we move forward, honing the ad copy and the target audience so we hit the sweet spot with CPC, CPA and CTR. You will see instant ranking results with Google Ads, however, as with any digital marketing, patience is essential.
This largely depends on the goals of your business and how competitive your industry is. We will analyse the keyword volumes and cost per click benchmarks before working with you to determine a budget for your specific business. If you don't currently have any goals set, we will give you a few budget suggestions along with some likely returns for you to consider. The great thing with Google Ads is that your budget can easily be ramped up once your comfortable with its progress. That being said, its always a good idea to start low and then increase as needed.
If you wish to get more conversions, whether leads, sales or signups, you need to write compelling ad copy and hone in on your target audience. Many times, Google Ads campaigns stall because the data was not properly analysed. If you are targeting ads at the wrong time of day, to the wrong sort of people with the wrong buying keywords, then you'll not likely see much in the way of increased conversions. Using a PPC specialist to manage your campaign will ensure that tweaks are consistently being made to help increase your overall conversion rate.
At Digivark, we’ll manage your Google Ads account to help you get the most from your campaign and drive new buyers to your site. The combination of our in house Ads management team, CRO, copy and design experts ensure your in good hands. Our process is transparent with full reporting and monitoring of your campaign progress.
Powerful Paid Advertising