Description
Local business citations refer to online mentions of a local business’s name, address, and phone number (NAP) on various websites and directories. These citations are an essential aspect of local search engine optimization (SEO) and help businesses establish their online presence, improve their visibility in search engine results pages (SERPs), and attract potential customers to their physical locations.
Citations can appear on a variety of platforms, including local business directories, social media platforms, review sites, and mapping services. To ensure the accuracy and consistency of their citations, businesses must keep their NAP information up-to-date and consistent across all platforms.
By building local business citations, businesses can boost their local SEO efforts and attract more customers to their physical locations. These citations also help search engines verify the legitimacy and relevance of a business, thereby increasing its chances of appearing in local search results. As such, local business citations are an essential component of any local SEO strategy and can significantly impact a business’s online visibility and success.
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