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Embracing AI: The Future of SEO and Staying Ahead of the Curve in 2024

how ai is benefiting seo and online digital marketing

The current digital landscape is a battlefield right now and the fight for online visibility is fiercer than ever. Search engine algorithms are constantly evolving, user expectations have soared, and your competition is probably relentless in their quest to outperform you. What worked yesterday might not work today, and staying ahead of the curve can […]

Understanding and Implementing Schema Markup for SEO

why schema markup is important for SEO

Schema Markup, also known as structured data, is a potent yet often overlooked tool in the realm of on-page SEO. Whilst the concept may initially seem a tad daunting, it’s not as complex as you might reckon. In simple terms, Schema Markup is a form of microdata added to your website that aids search engines in interpreting the information on your pages more effectively. It provides explicit cues about the meaning of a page and its components.

The Impact of Page Loading Speed on SEO & User Experience

how page speed impacts UX

When it comes to the digital world, speed matters. It’s the cornerstone of a robust on-page optimisation strategy, and it’s particularly vital in the context of page loading speed. The swifter your web pages load, the better the user experience, and it doesn’t stop there. Google and other search engines take notice too, influencing your rankings on the search engine results page.

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