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Commercial Interiors Online Store
How we increased organic traffic by 1672% on a new website
Background
"A fresh face with big aspirations"
In the competitive industry of office and commercial interior solutions, our client emerged as a fresh face with big aspirations. Their mission transcended selling office furniture and accessories; they aimed to revolutionise workspaces by marrying functionality with aesthetic appeal. Targeting businesses of all sizes looking to reinvent their work environments, from small startups to sprawling enterprises, their primary challenge was establishing a formidable online presence and competing with seasoned industry giants.
The Results
Here's what we achieved
for our client
Increase
Organic Traffic
Keywords in
Top 3 Positions
Increase
in Conversion Rate
Objective: Compete with the well established brands
CHALLENGE: Take a new website and compete with the top well established brands for the main industry keywords.
The daunting task ahead was to take a relatively new website and position it amongst the top-tier brands in search engine results for the industry’s primary keywords. This uphill battle involved not just climbing the SERP ladder but establishing Work Place Interior Shop as a trusted, go-to destination in a space crowded with long-established competitors.
THE SOLUTION? An aggressive, multi-faceted SEO strategy was rolled out, encompassing several different SEO & digital marketing strategies.
The Strategy
A thorough analysis of competitors’ content strategies identified gaps and opportunities for differentiation.
Intensive optimisation efforts ensured that every page targeted the relevant keywords.
The site became a source of rich content, abiding by Google's EAT (Expertise, Authoritativeness, Trustworthiness) principles, and included sections dedicated to answering top searched FAQs, thereby catering to specific user queries.
Implementing structured data to make it easier for search engines to understand the site’s content, enhancing the brand's visibility in SERPs.
Leveraging insights from competitor analysis, a comprehensive blogger outreach program was conducted, aimed at acquiring high-quality, authoritative backlinks.
Statistics & Numbers do the talking...
Commercial Interiors
SEO results
Increase in
site visits
1672%
Increase in
conversions
1485%
keywords in top 3 positions
91
Increase in
Sales Revenue
249%
in conclusion...
The success of the Commercial interiors Campaign serves as a testament to the power of a well-structured SEO strategy. By focusing on user trust, relevance, and authoritative backlinks, any brand, irrespective of the competition, can carve out its niche and achieve impressive results.
Their journey underscores the importance of adapting to search engine guidelines, understanding the competitive landscape, and delivering value to the end-users.
Keyword Rankings:
91 KWs in the Top 3 Positions & 603 KWs in the Top 10 Positions. The site went from having 29 keywords in the top 10 positions, to having 603 and from just 1 in the top 3 positions, to having 91.
Organic Traffic:
Traffic consistently increased every month peaking at a staggering 1672% following implimentation of our Blogger outreach campaign.
Conversions
The huge Increase in organic traffic coming from the great rankings produced a 1,485% increase in conversions!
