Background
"Emerging contender in the fast-growing Vaping industry"
Vapoholic is an emerging contender in the fast-growing vaping industry. Catering to a broad demographic of vaping enthusiasts and those making a shift from traditional smoking, Vapoholic sought to establish a dominant online presence. Their objective was not just to become another online vape shop but to be recognised as a leading authority and go-to hub for quality vape products and information.
The Results
Here's what we achieved
for our client
Increase
Organic Traffic
Increase
Top 3 Positions
Increase
Year on Year Revenue
Objective: Compete head to head with industry leaders
Vapoholic was looking to compete head-to-head with well-established brands, aiming for prime positions on search results for main industry keywords—a challenge that many brands in similar spaces find daunting.
Benchmarking showed relatively low traffic compared to keyword volumes and overall top 3 rankings we significantly behind the industry leaders. A strategy was devised using a combination of SEO strategies in order to help achieve the goals AND fall within the clients budget.
The Strategy
Tweaking meta tags, headings, and content to be more search engine friendly and relevant to the targeted keywords.
Recognising the importance of Google’s EAT (Expertise, Authoritativeness, Trustworthiness) guidelines, Vapoholic delivered content that positioned them as experts, citing authoritative sources and winning the trust of their users.
Implementing structured data to make it easier for search engines to understand the site’s content, enhancing the brand's visibility in SERPs.
A strategic blogger outreach campaign was designed. By analysing competitors, Vapoholic identified potential backlinking opportunities, capitalising on them to build a strong backlink profile.
Statistics & Numbers do the talking...
Vapoholic's SEO results
Increase in
site visits
277%
Increase in
conversions
41%
keywords in top 3 positions
1471%
Increase in
Sales Revenue
93%
in conclusion...
Vapoholic’s success story serves as a testament to the power of a well-structured SEO strategy. By focusing on user trust, relevance, and authoritative backlinks, any brand, irrespective of the competition, can carve out its niche and achieve impressive results.
Their journey underscores the importance of adapting to search engine guidelines, understanding the competitive landscape, and delivering value to the end-users.
Organic Traffic
Mind blowing increases, with traffic shooting up by 277% within the first 6 months leading to higher customer conversion rates.
Keyword Performance
Vapoholic marked its dominance by experiencing a 1471% increase in the number of keywords in the top 3 positions.
Revenue Growth
Year-over-Year, the company witnessed a 92% increase in revenue, showcasing the effectiveness of their SEO strategies in not just driving traffic but also meaningful conversions.
